EzyTechCase Study — Startup
Landing Page, Dashboard & AI Assistant for a SaaS Startup
The Challenge
An early-stage SaaS startup needed a polished public website and a working in-app dashboard ready at the same time, heading into a round of investor conversations, but didn't have the budget or time to run two separate teams on two separate timelines. Early users who tried the product had no clear path to their first success, so trial signups weren't converting into active accounts, and the founders were spending time on manual onboarding that should have been handled by the product itself.
The Solution
One team built the marketing site and the in-app dashboard together on a single shared timeline, so both were investor-ready at the same time instead of one trailing the other. We added an AI assistant built directly into the product to guide first-time users to their first successful action, reducing how much manual onboarding the founders had to do themselves. A dedicated demo environment was set up specifically for investor walkthroughs, separate from real user data.
Technologies Used
What it's built with.
Key Features
- Conversion-focused landing page
- In-app dashboard with usage analytics
- AI assistant for user onboarding
- Investor-ready product demo environment
Project Highlights
What stood out.
Site & Product, One Timeline
Marketing site and in-app dashboard launched together, not months apart.
AI Onboarding Assistant
Guides first-time users to their first successful action inside the product.
Investor Demo Environment
A dedicated environment for walkthroughs, kept separate from real user data.
Built in 7 Weeks
From kickoff to a live public site and working dashboard in seven weeks.
Business Outcomes
Measurable results.
Trial-to-active conversion improved measurably after the AI assistant launched
Founders freed from manual onboarding for the majority of new signups
Demo environment used in every investor meeting since launch
Keep Exploring
Services used in this project
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